These resources have been vetted by other consultants so I didn’t have to reinvent the wheel. The Duct Tape Marketing Consultant Network has a vast number of preferred vendors and providers (including discounts) to help you fulfill on several services, including website design, content creation, and reputation management. What first attracted me to the organization was the network of preferred vendors, a library of marketing materials, and the certification process. I mean the guy hopped on two calls with me personally before I joined! No hard sell and access to John Jantsch himself. With Duct Tape Marketing, it was different. If you make the mistake of purchasing such a program from one of these “so-called” gurus, what you usually get is simply a “fly-by-night” lead-generation strategy. Some have been good and more have been bad, but the majority of the training materials marketed to me tend to include a young man in his twenties (who is clearly too young to have enough life experience to teach me about growing a business or marketing) that is standing in front of some flashy backdrop (sometimes a fancy car or even a private jet) and usually promising to 10X my business overnight. I’ve invested in my fair share of courses and learning tools. A few days later I was signed up, and I haven’t been disappointed since.
While sitting in on John’s webinar something hit me: This was exactly what I needed at this point of my business. I don’t know what prompted me to sit in on John’s webinar in June of 2018, because I knew he’d be pitching the consulting network that I had first learned about two years prior-and I knew I was not going to invest any money into a training program-but regardless, I attended. Enter the Duct Tape Marketing Consultant Network I had gotten myself this far, but I needed a system. More notably, I could barely keep up with my workload because I was jumping from one task to another and, despite all the work, I was still not making much profit. In a nutshell, I was an entrepreneur on an island figuring it out as I went.
#WRITEMAPPER CLOUD STORAGE HOW TO#
However, I had to learn many things the hard way, including how to price my services correctly, how to fulfill on my services and find reliable vendors, and how to properly grow my business. dentistry, home builders, self-storage companies, etc.) on retainer and several other one-off projects. They make it so easy! Before Joining the Networkįast forward two years and I had grown my digital marketing business to a fairly successful place with a monthly average of eight small business clients (i.e. Marketing tactics like website design, SEO, content creation, and social media can be overwhelming, especially for small business owners, but they don’t have to be-the Duct Tape Marketing resources make sense of it all. I enjoy how John and Duct Tape Marketing clarify online marketing in such simple terms, especially search engine optimization (SEO). (I also recommend the Duct Tape Marketing Podcast). Look familiar? In 2017, long before becoming a certified Duct Tape Marketing consultant I was ripping them off! (Sorry, John.)ĭespite not joining John’s network of consultants at the time, he now had a fan, and I followed much of his content going forward, including reading Duct Tape Marketing and SEO for Growth. Imitation is the sincerest form of flattery, right?).
I even ripped off some of their website verbiage. I loved the fact that they put the pricing of their marketing consulting services right there in the open and had cute names (and icons) for them like “Jumpstart,” “Catalyst,” and “Department.” I remember thinking, “this is how I want to model my consulting business,” but rather than joining John’s Duct Tape Marketing Consultant Network which he was also promoting, I simply mimicked them! Long story short, I invented my own similar packages named “Jumpstart,” “Pro,” and “Domination” with similar icons. Afterward, I crept on the Duct Tape Marketing website and liked what I saw. John’s breakout session at the conference was about growing an “insanely profitable marketing consulting practice.” My biggest takeaway was the packaged “value-based” pricing structure he recommended. I had just begun my digital marketing consulting business a few months prior and, to be honest, hadn’t read his popular book Duct Tape Marketing nor did I know anything about running a successful marketing business. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing
0 kommentar(er)
